Medicare Parts
By: Tony Jackson
When I was first introduced
to Medicare, I felt as though I was going back to grade school.... A,
B, C, D, E, F, G... Part A, Part B, Part C, Part D. Would you like you
C with or without D?
I know, I know, they were trying hard to make it simple. This is why when
you breeze through a famous park, you will never see a statue of a committee.
While not the time to extrapolate
in great detail, for the novice who may be visiting this page, I will
explain it... hopefully with more clarity than those who assembled the
various pieces of the great beast.
Medicare Part A
When you look at a Red White and Blue Card, the Medicare Card, you will
notice that it has two lines. The first line has "Part A" and
and effective date (the date the beneficiary was enrolled in Medicare).
Part A refers to the hospitalization coverage of Medicare. Medicare is
an insurance plan. It is also known as a "Fee for Service Plan."
Original Medicare has certain levels of coverage. Medicare Part A simply
tells you that the beneficiary has coverage for hospitalization.
Medicare Part B
On the Medicare Card, you will see a second line that says "Part
B" and also has an effective date. The reason why the effective dates
are different is because some people who "elect" Part B (it
is optional), do so after they are qualified to recieve part B. The reason
for this is that Part A is provided for everyone who qualifies for Medicare
and has no monthly premium. Part B on the other hand has a monthly premium.
(which will remain the same for 2009, $96.40). This amount is usually
deducted automatically from the beneficiaries social security income check.
Part B of Medicare covers physcian services, such as doctor's visits.
Medicare Part C
As discussed in my article about Medicare
Advantage, Part C was added to Medicare in 2003. With these plans,
the government essentially "farmed out" health insurance coverage
to private insurance companies, such as Humana, Secure Horizons and Kaiser.
These plans are typically HMO's and or PPO's and many times are coupled
together with Part D, or Prescription Drug coverage.
Medicare Part D
Part D is simply the presecription drug coverage offered through Medicare
and made available through private insurance companies. These plans at
first, were offered separately as "stand-alone" plans, but are
now often made available packaged togegether with Part C. Often times,
these plans are referred to as MA-PD (Medicare Advantage with Prescription
Drug Plan).
Marketing and obtaining leads for Part C and Part D in particular has
recieved a tremendous amount of scrutiny, as is mentioned on our home
page.
Effective marketing for these plans ought to include a solid marketing
plan. The easy lead for marketing Medigap plans and Medicare Advantage
has evaporated. This is why it is essential to become proficient not only
with these plans (become professional), but also to learn ethical and
effective marketing practices.
Tony Jackson is a Medicare Marketing coach and is the author of Medicare
Marketing Gold.
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