What Is An Medicare Insurance Lead?

By: Tony Jackson

In our day of light speed technology, an Insurance Lead may come in many different forms.

First, lets look at the anatomy of the ever-increasing "Internet Lead."

What is an Internet Lead. Quite simply, someone goes shopping on the internet for information about some insurance coverage, such as a Medigap policy.

I have a good friend who is about 55 years old. He told me that when he goes shopping for Medicare, he will research his options via the web, click a button and never talk to a human being. Such is the way the world is going, especially for younger, net savvy boomers.

Contrary to what some think, this is not the end of face to face sales and marketing. As long as there are people who want to research it all themselves, there will also be people who want help. Many of them may go to the internet for help, but they still want help.

One of the problems with many Internet generated insurance leads is the greed of those who serve those leads up.

Many companies gather leads on their websites and then sell them to 6 (or more!) agents. Some of these companies even dare to call these leads "exclusive." In my humble opinion, this is not only a disservice to the agent, but also to the potential client. Agents ought to be diversified sufficiently so as to offer what the client needs. In this way, competition is not required.

Another type of Insurance Lead is the Telemarketing Lead. Companies that offered this type of lead are on their way out. The new Medicare law has made them obsolete (good riddens).

The best Insurance Lead , the way I see it is the lead that you generate through responsible and ethical marketing methods. This type of lead is highly targeted to people's real needs, and will produce relationships and referrals beyond you can think or imagine.

To learn more about this kind of marketing, marketing that will give you credibility in the eyes and mind of your prospects, visit our Medicare Insurance Lead page.